[mschy]

if it was disruptive, if it was the best thing since sliced bread, you wouldn't have to do this.

The man who invented sliced bread didn't make it popular. It was initially viewed as a bad idea. Acceptance required the selling efforts of Wonder Bread, and even then it took a number of years before most consumers decided that it was a good idea.

History is rife with examples of products and services that became incredibly popular, but had slow uptake. Lack of initial acceptance proves almost nothing about the usefulness, quality, or long-term viability of the product.