[ethbro]

The issue I think most people have with a cooperative approach is that the airlines (indeed, any private businesses organization in a free market) aren't playing cooperatively. They are by definition playing selfishly, with behavior only moderated by applicable government regulations and desire not to anger their customers so much so as to prevent future business.

Ex those considerations, do you really think they would (or could, given the competitive state of air service) leave money with the consumer because it's "more fair"?

Monkey see, monkey do: $%^@ them.*

*For values of @#$^ that don't actually include breaking laws. E.g. obtaining illegal access to their system(s) and creating yourself a ticket.