[TeMPOraL]

Because you're making a general point - since when one's unethical behaviour justifies you to retaliate in kind? Two wrongs doesn't make a right, etc.

[JoeAltmaier]

Agreed, mostly. Consider though: the company cannot claim the playing field operates on ethics, when they don't play by those rules. Its reasonable then to claim "Caging a good price by lawyering the rules is fair play".