[leonroy]

That's a little like comparing the classified pages to eBay. Both eBay and uber reduce friction between demand and supply and open up the size of the market far beyond its original scale.

The fact that I can use uber anywhere in the UK or US and have a cab of a particular size and luxury spec, within 10 mins, billed to my card with no messing with cash is incredible.

Their whole experience is as frictionless as possible. I don't much care for some of the attitudes conveyed by uber personnel but I wouldn't discount their achievements.