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by saisi
3860 days ago
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A lot of debate's going round over what is M-Pesa and what it isn't. Yes, M-Pesa is the specific variant of mobile money transfer introduced by Vodacom. However, M-Pesa in Kenya is what pushed mobile money transfers to light in Africa. For the longest while it wasn't just successful, but also the only large scale deployment of such a service (At least Half of GDP flows through the service!). Unlike other countries that had continual relaunches, rebrands, and failures, M-Pesa just bloomed. All that led to this brand genericide where it's much easier to talk of M-Pesa rather than account for Tigo, Airtel money, and all other fledgling counterparts. M-Pesa is the 'kleenex' / 'xerox' of mobile money transfers. (African Telecos are always being acquired, renamed, or merged leading to rebooting/relaunching of their mobile money brands. Contrastingly, Safaricom, the telecommunications company that deploys M-Pesa, is remarkably stable and is the biggest earning corporate entity in Eastern & Central Africa) |
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Completely wrong.