[sparkzilla]

It's pretty easy to figure out. You go to the site. You see ads. You stop reading and go somewhere else.

[TeMPOraL]

No, it's the site which is free to refuse serving content if you don't view the ads. I'll happily go somewhere else.

Otherwise, I have an ad blocker so that I can go to the site, not see the ads and continue reading. Or if I feel particularly inclined to fight this shitty business model, I may install this ad clicker.