[win_ini]

Don't worry about some asshole picking apart stuff. Your writing is clear enough that if someone has a hard time parsing it - that's their loss. I've been in Saas for over 10 years helping sales and marketing teams convert and close at higher rates. The article hits home for several tech founders who understand customers but don't understand prospects. The post captures some learnings that many other people never ask or dig into - but make all the difference. Thanks for sharing, I've shared it with several people who will not think this is obvious - and they won't need to "pickup a standard book" to learn some snippets.

Question: how much better does the salesperson perform compared to your previous attempts? How long will you give him to prove himself?

SaasTr is a great sales resource if you're looking.

[odedgolan]

I don't have clear numbers on conversion rates before and after, prospects were from different segments and we kept changing our pricing and offer during that time to find the right fit so it's hard to measure. Before we brought him in we said we'll give him 3 months but it was clear we have a lot to learn and benefit after 3 weeks.

[foobarian]

I used to be more of a grammar nazi but in my old age I came to view with suspicion emails or texts that are written "too perfect." It signals a person who has too much time on their hands or allocates their time poorly, and is insecure about letting a few mistakes through.