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It's a good start, but it feels like it's a bunch of unconnected ideas at this point. I think you need some better copy, but you also need to refine your layout. Overall, it feels too busy. Items are shunted together in a confusing way, and they don't feel like they related to each other. Look at sites like http://www.pixelmator.com/ and http://feedafever.com/ -- their sites are brilliantly executed. Focus on what you want your site to do:
1. Explain what you're offering
2. Convince people that they need it (especially as opposed to other, similar, services)
3. Make it easy to sign up and use As it stands now, I feel like you have the rough beginnings of this, but it's not a finished, polished version. More technically, here's what I recommend. First, you need to snap things down to a grid. This will make the page flow and FEEL better overall, and allow you to control how the user views it. Second, you need to make everything more cohesive. It looks like you have seven different fonts now (the "favilous" name, "Bookmark Tools," the default body text, the sign-in button, the rotating text in the main box, the navigation links, and the "Follow Us" link), and a huge amount of colors. You should come up with a simple color scheme of maybe three main colors and a few shades of each, and cut the number of fonts you're using down to one or two. Yes, one or two -- the Fever page uses just one. There seems to be a lot of empty space. Not white space, which a good design needs, but EMPTY space. Your main box looks like it's three times as big as it needs to be for the content it holds. Fix that, because it distracts the eye and looks unprofessional. I would also recommend a color scheme that's black-on-white, instead of white-on-black you have now. It's much harder to read white text on a black background, especially for long periods of time, and since you're expecting people to be reading and browsing, you should probably focus on making it easy to read. Finally, there are some instances on your site where you have an extra space before the punctuation ends. This looks unprofessional, and to grammar-obsessed reader, it's distracting. |
We are aimed at bookmarking rather than some other sites where it seems a bit of an after thought.
I also think we need to highlight the bookmark tools more as 'favitlater' is a really bug feature but one that doesn't seemed to have been picked up here.
You are right about the fonts and we will revisit this. With regard to black on white - once registered a user can select from a range of different backgrounds (including white ones) and you can also upload your own.
Thanks very much for your feedback. We will discuss it and keep you updated as to any changes that we make! Much appreciated...as are all these comments!