[tmd83]

To be fair I think the outsourcing of servicing was a comment from the report not from Tesla. It seem more to me that the recall and the process is more likely for safety reason which makes business sense and at the same time they are highlighting how they are doing a good job and milking it for all the marketing it can give them. I don't see anything wrong with that though as long as they are doing the necessary first.

[kbenson]

I think most people think of "ploy" like "plan" or "strategy", which implies the thing the marketing is referring to is marketing. That is, a price change, or new feature is rolled out specifically because of marketing. This is more a reaction and less a plan, and as such calling it a ploy carries some implication that they planned the whole thing. Whether that's a valid assumption or not from the meaning of the words, it's obvious that's how some people are interpreting it. That was definitely my interpretation.