I agree, I didn't think it was really that effective for the amount of time and effort they had to put forth. Not to mention the fact that I got 2 follow up emails (1 on the NYSE) really angry going after them legally.
none taken :) I was a tad worried when I saw this got submitted on HN. Honestly it was a bucket list of mine to write a post worthy enough to be appreciated on HN without artificially boosting it of course.