[natvod]

Maybe I'm missing something but I always thought renting designer clothes has a limited market.

People who attend many special events a year where they need a new outfit for each one typically have the disposable income to outright buy their clothes or have companies borrow them clothes for the publicity.

The average person who goes to a few special events a year? You can buy a nice outfit for just a little more than what they're renting a designer dress for. And you get the keep it forever and wear it some time later.

The only time I've rented a dress was for prom and that was because it didn't make sense to buy a dress I was going to outgrow in a few years.

[HiLo]

This isn't actually true. A new Vegas dress for a lot of my friends would cost as much as the rest of their whole trip to Vegas. Furthermore, women 18-30 have tons of weddings, bachelorette parties, work functions, holiday events, birthday parties, brunches, and weekend bars to visit, but almost all of those cost less per person than some of these new dresses.