[kenzokai]

Articles like this always skip the most crucial point.

Author talks about "outreach" and press coverage and such. But how is that done exactly? I realize this might be dependent on the app but there has to be some general principles one can follow.

If I were to launch an app in the app store today, almost NO ONE would know.

How do you get from that - to real influencers writing about your app?

[asteadman]

It's not app specific - but Alex Turnbull of the oft-linked groovehq did a detailed blog post about his outreach strategy: https://www.groovehq.com/blog/1000-subscribers .

Some of this advice transfers over to an app, some of not so much.