[chimeracoder]

> People do care about it, they just don't think about it that often, or only think about people seeing their tamest online behaviour.

There's also a big difference between not caring and caring, but feeling powerless to actually do anything about it.

For any of these larger privacy issues, most people are powerless to make significant changes. I can't prevent Google from driving its Street View cars by my house. I can't prevent Facebook from making shadow profiles about me. I can't prevent the NSA from conducting mass surveillance, etc.