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by fraserharris
3874 days ago
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You are conflating the role of advertising in general vs specific kinds of advertising and consumption that you view as a waste. Our entire industry (tech) relies on advertising to boost awareness of our products. Is it overconsumption that I saw an ad yesterday for Load Impact & subsequently tested & paid for their (very cool!) service? Overconsumption can be true on an individual level (person X did not need to buy Y). On an aggregate, consumption is "the economy" and advertising is the primary way of informing potential buyers about an offering. |
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I know that may very well be because of selection bias, in that the less egregious forms of advertising don't register with me (oh the ironing). For example, I actively search for reviews when buying new hardware. But the sad state of affairs is that it's very hard to find quality information between all the content-free fluff even though both are produced in the name of "advertising".
I disagree with your latter assertion though, that "consumption is the economy". To me, that's like saying "TV is society" or "the president is politics". The economy is much bigger than consumption, and I did not suggest that less advertising would lead to less consumption. At least that's what I meant with zero-sum game: it would just lead to different consumption.