Behold, the problem net neutrality has searched for: Bell Mobility circa 2013 [1]. For $5, you could buy either 10 hours of Bell Mobile TV™ or ~1.5 hours of Netflix (not including your subscription) [2]. Assumptions below. The story has a happy ending, in that the Canadian equivalent of the FCC wound up forcing them to change their pricing after four or five years [3]. Whoo. What's a few million dollars between friends.
Make up your own mind as to whether you want this to be your future.
Assumptions:
1 Mbit/s video streams
Data purchased in 5GB ($35) chunks. Note that, if purchased in 500 MB chunks, one can watch 15 minutes of Netflix, which is laughable and therefore not presented due to shock value.