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by saisi 3868 days ago
Interesting, never heard of Wish before. Notwithstanding, pretty much a of fan of startups are built as a 'traditional' business (built with a view to longevity, little hype, not looking for a quick cash out or acquisition). It's a pretty bold move turning down Amazon. Amazon has the technical, market, and financial capital to squeeze them out [1]. The pinterest-like page dotted with curated items is a key differentiator, but seems to offer little advantage at best and an actual impediment to online shopping. It seems their main advantage will be relying on great curation channels and a close knit community with huge repeat purchasing.

[1] http://www.slate.com/blogs/future_tense/2013/10/10/amazon_bo...