[subliminalzen]

The issue isn't so much about which marketing channel works best (i.e. traditional vs digital) but about the psychological levers of persuassion. People don't like "conversing" and "engaging" with brands. That's why social media doesn't work. Social media is supposed to be social and not commercial.

As the article said, it's low cognitive involvement that works best, not brand loyalty. That's why advertisers are using the Low Attention Processing Model.[1] With this particular advertising strategy, brand information is 'acquired' at low and even zero attention levels using implicit learning.[2] Implicit learning cannot analyse or re-interpret anything. The information goes directly to the subconscious mind.

If so, then we are silently influenced by ambient images and messages around us. Advertisers could be affecting our decision making and even outlook on life in ways we can't perceive. This has been the driving inspiration for these posters I designed: http://subliminalzen.com.

Essentially, if anyone is going to advertise to my subconscious mind, it's going to be me. And I'd rather acquire positive habits and character traits than an emotional connection to a product.

[1] http://journals.cambridge.org/action/displayAbstract?fromPag...

[2] https://en.wikipedia.org/wiki/Implicit_learning