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The Economist is a prime example that quality still sells, and always will. Even their new daily newsletters are top-notch. IMHO they get right what most "old media" are getting wrong: The Economist isn't trying to compete with new media at what new media does best. I don't need a magazine for opinion pieces, I have blogs for that; I don't need my local newspaper to tell me about Lady Gaga's new acting career, I don't need a magazine to tell me what's new and cool in fashion or music, and I certainly don't need CNN to tell me what's trending on twitter. Give it up. You can't compete with the masses for that type of content. What I can't get from blogs and twitter is quality journalism: investigation, inside scoops, quality political analysis, etc. When traditional media realizes that this is the domain where they excel, they will be just fine. Instead of cutting down on their investigative journalism departments, slash the entertainment reporters, slash opinion and talking heads. Cut your content in half, cut your staff, stop wasting resources on a hopeless battle, and focus on the one thing no blog or YouTube channel can do... give me concise, focused, quality journalism. |