[massysett]

The Postmates and Uber marketing materials look like they were written with lawyers involved. They make the companies sound like third party middlemen. The DoorDash one is less slick. "People can purchase goods from local merchants" sounds like the merchants are on board, which In-n-Out clearly is not.

[alaskamiller]

The local merchants are on board in that to get listed DoorDash wants a 20% cut from the merchants as lead gen services. Obviously they didn't get that from big brands but offer it as a means of bolstering up DoorDash's platform value.

I'm curious as to how does one do the dance of saying you coordinate logistics but are not a logistics service provider when the people showing up are wearing your logo, paid by you, and use your app for order information, confirmation, and directions.