[brudgers]

The iTunes page I saw, doesn't convey any of this. All I had to go on was a couple of screenshots to puzzle over.

A well written blogpost with the passion conveyed by your comment here, might attract a wider audience to your cause. A landing page which conveys the purpose and the model might work as a "Show HN" and get feedback...but you'll probably want to read the guidelines.

In summary, it's not obvious what the app does from the iTunes description or the landing page from it. People who haven't been living with the idea, won't see what you are trying to do.

Good luck.

[4eleven7]

Very true, we're rewriting the copy as we speak. We've been struggling to convey the idea and making it engaging, while remaining succinct.

Very much appreciate the honest feedback!