[Leon]

A lot of the big users of social media seem to view it as some type of game - who can get the most karma, votes, diggs, etc. That's not to say they are the most wanted users, but usually the most prolific.

The best users of social media have always looked like the ones who are just showing something 'cool' that they have done or understand that involvement in the social platform can bring great benefits back in the form of an active community.

At least that's what my guess is.