[hackuser]

> it's futile ... People are HEAVILY biased towards the version of the "truth" that lets them do what they want.

That's hardly futile - it's just the norm, the starting point for any social change. Our society gave civil rights to a small black minority (~12% of the population now; I don't know about then) after centuries of discrimination, gave equal rights to women after millenia of descrimination, grew an environmental movement, and much more. In all those situations, the people advocating change faced far greater obstacles than what you describe, yet they changed almost every person's perception, society's norms, and almost every industry's and business' practices.

I agree it seems daunting, but then I grasp the courage of people like MLK, Rachel Carson, and others even more. Think of what they felt as they looked at the culture of their day.

(And yes, all those movements still have much more to do.)