[Animats]

That will probably be the new normal.

When toll-free phone number services started providing number identification to the service in the 1980s, American Express had their system look up the customer's record from the phone number, and their operators started greeting customers by name. Some customers saw this as "creepy", and American Express stopped such greetings, although the customer's record was still looked up.

Today, everybody has caller ID and name lookup.