And if he didn't take "much more than 10 million" for a site that's making about $1m in profit, he either has gigantic balls or a tiny brain :-) Good luck to him though!
It depends. If it were powered by advertising, yes, yes, and yes. If it were customers paying money for goods or services, not if it were really fun.
But I'm still at that pre-$5m net worth stage where having more than that would basically set me for life. If I were already wealthy, the rules would be totally different. At the moment I just want to hop that fence, then forget all about money (to a point).