[nogridbag]

Actually the command line interface wasn't the deal breaker for me. I was asked to help out creating a website for a tiny organization (< 10 people). Once I found out multiple people would need to collaborate and edit the website it basically eliminated Hugo as a possibility. I suppose they could sync files via Dropbox but as I'm not a dropbox user myself I have no idea how it handles merges. Git is not really a possibility for obvious reasons.

Finally, deployment is the final hurdle. If they wanted to edit a sentence on a WordPress site it's very easy. But with something like Hugo it would be a 3 step process: Edit the file. Build the website. Deploy to your web host.