[gotrecruit]

god, thank you! as an entrepreneur who has been bodybuilding for more than a decade, i have a really weird love-hate relationship with soylent. i really love the idea because its actually something i've done for myself (custom mixing meal replacement powder formulas) and considered marketing and selling, and i really hate that the soylent guy went ahead and just did it. the worst part for me is that this guy started way way behind myself (and many others who are obsessed with bodybuilding and fitness and nutrition) in terms of nutritional and dietary knowledge, which is evident from his early formulas, and yet he managed to drum up enouogh media attention that he is widely considered a pioneer in the space. i mean, meal replacement powders have existed in supplement shops for decades!

[CuriouslyC]

Soylent is a mediocre product with great marketing. That is unfortunately the curse of capitalism - it isn't the best product that wins, rather the best _promoted_ product that is at least barely acceptable.

On the plus side, given Soylent is mediocre, I suspect that it can only expand the market for functional foods.

[kushti]

"the curse of capitalism" - I guess it's the curse of the media-driven society.