[e12e]

Yeah, I'm sure it'd be possible to build on top of Hugo (or many other static site generators) to build something that might be usable for the typical wp customer - but afaik none of them are that out of the box. The most likely alternative I can think of is Ghost: https://ghost.org/

But, I'm not sure how easy it is to customize along the lines that people expect from wp (Now, that could be considered a feature - but it also means it could be a hard sell to someone that just wants a wp site).

If what is needed really is a static site (a "web site"/"homepage") -- I think netlifly looks quite promising:

https://www.netlify.com/