[ChuckMcM]

Prior to restructuring their reporting, Google reported as a cost paid distribution. I left in 2010, I started tracking the number in Q1 2011. It was $337M for the quarter. by Q4 of 2014 that number had ballooned to $968M for the quarter. In 2015 they changed the way the reported this number making future comparisons problematic.

I expect it does include fees paid to Apple so that Apple would send search traffic to Google, and fees paid to browser vendors.

Our experience as a search results provider was that there was demand for a more 'functional' search capability (not casual searching) many of the techniques we used have been adopted by Microsoft in their Bing engine which has improved both their recall and quality with respect to Google results on highly contested searches.

I certainly agree that Yahoo! has made a number of missteps with their search technology. I talked with them once (post Marissa's arrival) and in many ways they were confused as ever about how search engines generate value for the parent company, but such things are rarely permanent.

[aaronwall]

Thanks for sharing that :)

One interesting bit from the most recent IAC investor conference call is on it they mentioned that their search deal with Google was renewed for another 4 years & that the rev share on mobile was lower than it was in the past. An analyst asking a question mentioned both Google and Yahoo! were lowering revenue share on mobile.