[codingdave]

I don't think the problem is that Twitter needs to re-invent itself or change what they are. It serves a purpose, some people use it well, and some people find value in it. Almost everyone who does see that value says exactly the same thing - curate your own feed, and it becomes a good tool.

But then those same people say it is about teaching everyone else to do it the same way. But I am not sure that is true. Not everyone wants to see content in the same way. Just like not everyone read newspapers or watched TV news when they were dominant, people will have their own preferences. So the assumption that the market for Twitter is "Everyone on the internet." is flawed.

It seems to me that Twitter has simply reached its market capacity. Their growth curve has flattened. But they have significant revenue. They need to stop trying to change the product to grow their market, and start simplifying their internal processes and decreasing costs. They need to serve their existing market even better, while spending less money.

If they can do that, then they will move into the black, and start operating like a non-startup, which is not such a bad thing for a company that has been around for almost 10 years.