| You can put a static webpage with an email form in the hands of an end-user. https://en.wikipedia.org/wiki/Minimum_viable_product http://venturehacks.com/articles/minimum-viable-product > We thought we were taking the minimum viable product approach because we had only spent two weeks on it. Right? Where we had made a very early prototype and put it out there. > But, if you think about it, going back to the definition of the minimum viable product, which is the minimum features that are required to learn what customers want, we had spent way too much time on it. > What we should have done, and what we did for a lot of features thereafter, is started with a landing page that promised people that product. Then we should have taken out the AdWords we were planning to take out, drive traffic to that landing page, and offer people to buy the experience that we are talking about. > What we would have found out if we were doing that experiment is 0% of people would have clicked through, which means it doesn’t matter what is on the second page. |