[jamesjyu]

"Why can't Facebook keep its service free for consumers but charge organizations"

But that is exactly how Facebook works: they charge organizations money to reach relevant users. Users are never charged.

[m52go]

I was trying to say that organizations should be charged to be a part of Facebook, period. Whether they choose to advertise or not.

In a perfect world, there wouldn't be any advertising on Facebook. Just billions of people using it for free, subsidized by companies that pay to be on it.

[jamesjyu]

That is pretty much equivalent. Those organizations would join Facebook for some reason. And that reason is to reach consumers. FB would end up giving orgs more powerful ways to promote Pages and then you end up with essentially ads.