[mattmalin]

Overall I think it's good that we now have a pretty direct way to pay upfront for increased convenience of faster delivery time. This value is akin to the (opportunity) cost of actually going out to physically buy something if you want/need it almost immediately but starting to increase the market of goods beyond just that you can get in local shops.

Minor niggle: They mention the Amazon Prime Now $8 fee for one hour delivery but neglect to mention there is no additional fee for delivery within only two hours. There is of course the recommended "tip" which sits at around 10%, but for a fairer comparison with the other mentioned services generally providing delivery within a day, I think the free option within two hours is more comparable.