[bcassedy]

Most of the time when I try to price match at Best Buy or the like it turns out the model available on Amazon with the exact same specs and similar lower price point has one char changed on the SKU. It's become pretty common for there to be BB version, Target version, and Amazon version of all kinds of electronics.

[mattmaroon]

That's usually only the case with large appliances or TVs or the like.

[rstupek]

Definitely not a new thing. Electronic stores, furniture stores, etc have always had store specific SKUs so they never have to match price