[swingbridge]

Excellent point. Amazon makes huge margins on AWS (despite the prices seeming rather low to many people). That's a giant recurring war chest of cold hard cash that they can and do use to fuel their other businesses.

If one is going to poke Amazon in the side it needs to be a niche play. Find a market where they aren't established (hard but not impossible) and then get acquired. Jet's current play of trying to beat Amazon at being Amazon is pure insanity.