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I agree, but until then check them out. I just got a great deal on a new router. They are the cheapest in many categories and shipping was pretty quick too.

The only thing that could make sense is to lose money on a sale but acquire email and purchase data to resell. Or it could include building a big retargeting ad network for new product launches from CPG and electronics manufacturers. That's what I would do if I could blow money in the ecommerce space.

They could sell data to Facebook if they wanted to in order to improve their purchase based targeting. I'm sure Twitter would love to have purchase info on their users too to make them more relevant as an ad network.

Traditionally manufacturers know very little about most their customers because retailers keep that tight.

So they run coupons, rebates, other incentives and purchase data from cc processors among other things.

So an Amazon that cooperates more with manufacturers and other ad networks could be a decent play.