diapers.com sounded like a silly pets.com kind of business - turns out amazon bought it together a few sibling companies like soap.com for $550m. so this guy seems like he could actually make it work.
Except it isn't actually working. Maybe they still have a little bit banked, but from the sounds of it, they have burned about $200M in about a year and a half. Nobody survives that kind of cash flow burn.