[cs702]

Not knowing much about the company's internals, my guess is this will end badly.

Consider:

* Fidelity is supposedly leading the investment in Jet.com -- not exactly a leading VC or PE investor.

* The investment totals $500 million -- not exactly a small one-off deal that flies under the radar.

* Jet.com is on track to burn all that cash in a year or so -- not exactly a lot of runway.

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Edit: added "or PE" to first bullet point in response to comment below.

[mattmaroon]

When companies do rounds in that price range, it's often (maybe almost always) from PE or something other than VC. VC funds are usually not big enough for that. I wouldn't take that as a negative indicator.

[cs702]

Fidelity is not a leading PE firm either.

[TheBiv]

But they are a market maker probably positioning themselves to be the firm that takes them into an IPO

[umeshunni]

That's a very long term bet at this point.