[ckurose]

Also, where are they spending this much on marketing, they've got almost no marketing presence imo?

[mason55]

At least in NYC the ads are everywhere and have been for almost six months

[baddox]

I've seen several buses in San Francisco completely decked out in Jet purple.

[clientbiller]

They spend over $100k a month just on paid advertising.

[dangrossman]

Per the article, their advertising budget is $300 million for the first year, and they spent $25 million on marketing last month.