[kuschku]

> billboard space.

No, the product being sold is viewers and viewing times.

Which means the highway owner will try to make sure that everyone has to use this highway for their commute, no others, and then the owner will try to make sure people drive slower, so they see more ads.

And I can tell you, Google is definitely #2. Many examples in the past showed that. Like them directly ignoring a law, and then arguing in court "but throwing away all the data we got when we violated that law would mean we’d have to collect it legally, and that would cost millions!" (Compare: Google vs. Federal Republic of Germany: Street View)

Google is definitely not user focused.