[hcon]

Well, it's the model that works for almost everyone until some sort of shift happens.

For example, the ease of Adsense is the only reason why my forum is still alive. It's a medium-sized collaborative fiction writing forum with a userbase composed of mostly teens without money (I've tried scavenging for donations once).

Every year my banner ad makes me less and less money. And when it stops breaking even with its rent, I will close it down.

Now, some people in these threads, even perhaps yourself, would argue that my forum simply shouldn't exist since it's dependent on ads or because "I'm too lazy" to spend time trying to find a business model for a forum that already makes me almost no money, but it would be a loss for my users.