[jkodumal]

CTO of LaunchDarkly here. We kind of embrace it a little bit-- locavore booleans as a service.

But the real power behind the idea is not the ifdef piece, it's the idea of dynamic, context-aware configuration. You've got a user-friendly tool that can control the code paths being executed in your application without restarts or redeploys.

[shortstuffsushi]

Read: it's not ifdefs, it's shiny UI wrapped around them! All well and good (I appreciate a good UI), but certainly not "new."