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by interesting_att
3884 days ago
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To echo another commentator's post, King has had sustainable revenue across multiple titles for years. Mobile isn't going away, and I don't suspect King will either.
The synergy is obvious: King will share plenty of F2P monetization design + data to Activision's other mobile titles. Activision will supply King with basically unlimited funds for expansion + very valuable IP.
Any hit that King has on FB/mobile, Activision can bring it onto consoles. And any hit Activision has on the consoles, King can try to bring it on mobile. |
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