[fisk]

'"This is something that someone in their early 20s or late 20s or early 30s can go do with their friends," Ressel says.'

I get that everyone still goes after the 'cool' demographic narrowly like sheep, but I hope he felt really foolish for saying that out loud. Of course, if his name is Kayden, he's likely very young and his dad has money and he may not have that sort of perspective/awareness at all yet.

[shostack]

What point are you trying to make exactly? Targeting that demographic makes a ton of business sense. These are young people who like to go out and have fun with their friends and have disposable income. They are also typically tech savvy and are likely to spread the word through social channels, leave Yelp reviews, etc.

That isn't "going after the 'cool' demographic narrowly like sheep." It's knowing which target audience to focus on to maximize the chance of success for your business.

While you could make an educated assumption about his age based on how common that name is among certain demographics, the jab about "his dad has money" is just plain trolling, based on absolutely nothing in the article, and adds zero value to the conversation.

From the article: "It's a social thing to do on a Friday night that isn't going to a bar and getting drunk. And everyone has to put their phones away and everyone has to interact with each other."

We need more of this kind of thinking and less jealous whining like the parent poster.

[shard]

Although Fisk was a bit overzealous I'm his attack on the statement, I do agree on his point about the ageism implicit in that statement. I don't see anything about escape rooms which makes people above early 30s unsuited as customers. If the person had said "This is something that white and Asian people can go do with their friends", or "This is something that men can go do with their friends", it would sound segregating and uninviting, and I submit that saying "This is soemthing that someone in their early 20s or late 20s or early 30s can go do with their friends" is just as segregating and uninviting.