[jward]

Speaking as someone who cooks a lot for himself and is very interested in nutrition and proper diet, I have no idea why you're even asking this. Nutrition wise, vegans who play it smart are just as if not more healthy than the rest of us. Finance wise it's often cheaper because lets face it, meat is expensive. Time wise it's no different than any other type of meal preparation, which I believe studies have shown is actually faster than waiting for delivery or going out and ordering at a restraunt.

The fact is that it shows a level of dedication above and beyond what normal people exert. I'd say that puts them well in the running for a startup.

[chandler]

My experience is that a terrible vegetarian diet (pasta, white-rice, tomatoes, as the staple) is the cheapest method of eating. A nutritionally adequate vegetarian diet (variety of fresh fruits and vegetables, whole-grains, etc) costs about the same as a terrible carnivorous diet (i.e., meat + pasta, white-rice, etc), and, at the top of the price-point, is a nutritionally adequate carnivorous diet (which, incidentally, few people can afford in terms of both cost and time to prepare).

I don't know about any studies regarding which is faster, but I do know that in my personal life I've found vegetarian meals to be both easier to prepare and easier to clean (e.g., meat has to be cooked just right or it is either a) dangerous or b) tastes terrible).

> The fact is that it shows a level of dedication above and beyond what normal people exert.

Because he's targeting health, the hardest part he needs to work through is having to wait for his taste-buds (i.e. brain) to adjust to a low-salt/low-fat diet; while not an insignificant feat, his wealth does allow him to skip the practical re-education of both how to shop for food and how to cook meals.