[ssivark]

> People who work at facebook probably have enough money to not be desperate about earning more, and to be free to focus on just making cool things.

But Facebook as a company is under tremendous pressure to boost earnings! Facebook stock has a Price/Earnings ratio of about 70; that means that at the current rate of earning, it will take them 70 years to justify the value of the share price. There's no way shareholders are going to be willing to wait that long. Strong market forces are pushing Facebook to quickly grow profits, and in that process, privacy just happens to be an externality that's not worth protecting.

All employees will definitely feel the pressure (directly or indirectly) to contribute to profits, because Facebook management "owes" that to shareholders who've funded this whole operation (under current market ideology).