[aswerty]

It reminds me a bit of http://wiki.lspace.org/mediawiki/Leonard_of_Quirm from the Discworld series by Terry Pratchett. A brilliant engineer who is absolutely naive as to the harm that could be wrought using his inventions. So I'd agree the engineers in Facebook aren't rubbing their hands and laughing but this doesn't mean they aren't part of a larger more ominous trend of technological advancement and privacy invasion.