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by Gustomaximus
3880 days ago
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Professional marketeer here. I came to say something close to this comment. There's a bunch of good advice in these threads but the fundamental point is here. You're trying to sell upper end products without any brand strength to justify this. Until you can establish some kind of premium knowledge/experience with the brand, sales are not going to happen. This will take some seriously good marketing or luck to make successful. It can be done but it's not a natural/easy win. |
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A mistake many people make is trying to go premium without having built the brand first. As a customer, I am not convinced why I should pay more when I don't see the value.
You may want to spend some time working researching directly to understand why someone would/would not want to buy your product. If you can find a way to interview those people who've visited your website and then left, you'll get some insights.