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by SixSigma
3887 days ago
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You say "nobody" but I know that's not true because I am "somebody" who donates. Ad blockers mean one isn't prepared to pay for your product. Personally when I am prevented from viewing content because my Privoxy has been detected I tend to just go elsewhere. I find ads a significant burden on my concentration and well being. Yet in print media I don't mind. Often I read trade mags specifically for the ads, they are great market research. |
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At least not until some sort of shift happens in how we pay for content which I think is imminent.
> Ad blockers mean one isn't prepared to pay for your product.
Perhaps rather: "Your product is not worth taking out a credit card and paying for" which applies to most websites. There are massive barriers to explicitly paying for things, even just psychological.
In an abstract sense, ads are like vignette windshield stickers that let you cruise past tollway checkpoints when the alternative is to have to stop at a tollboth even if it's just to pay 10 cents.
People have tried to create services that replace ads in that abstraction, but so far nothing has stuck. I think the post-ad solution needs to be just as mindless as ads if it's going to replace them.