[jnardiello]

Bricks and mortar store is something we are considering. To be fair, we don't have enough money to actually setup a "proper" store BUT in London it is possible to open pop up stores, which you can rent for a few days or a few weeks. We are probably going to do that as I'm 100% convinced that our products are actually the best marketing we have.

Beside that, the "discount" topic is a hot one. We are still in the process of testing our assumptions. So far, all we know is that if we sell full-price imitating the "big brands" in our segment, we get 0 attention. As you mentioned, people are after brands and we are still unknown.

Now we are trying to see if there is a segment of people who care about quality and is ready to pay a bit of money to get higher quality but still would never pay 250$ for a scarf from the big brands as they realise that it's all about the empty brand with little quality behind.

Thanks a lot for the feedback, it's really important to have the chance to speak with someone about this stuff (other than my wife, of course).

[mozumder]

If you have good products, try some of the trade shows first: http://www.modemonline.com/fashion/mini-web-sites/tradeshows

Thousands of wholesale buyers will be able to see your products here. You will find out quickly enough if your products are good or not, based on the actual quality of your product.

You'll also meet industry people that can help you with advice or offer to sell you your products. Learn from the fashion experts there.

[smeyer]

I'm the farthest thing from an expert here, but why do you need your own pop-up store? Could you also try getting an existing brick and mortar store to carry part of your product line? That might result in a few sales and give you some insight into buyers, both at the retail and the individual level.