| Like other small subcultures appropriated for their "cool factor" by the mainstream, there is a lot of internal policing for poseurs: people who don't know or care about the values or history of the subculture, and cheapen it by wearing it as a disposable signifier. This particularly matters in surfing, where a crowded wave is frustrating and dangerous. It's annoying when some dumb dickhead who doesn't know what he's doing (and doesn't care to learn) ruins a wave and endangers your life. Buying a board hand-shaped by a local shaper indicates a knowledge of the community and a commitment to its values. Shapers are generally making boards because they are obsessed with surfing their local breaks and have spent years or decades honing their craft. They live for surfing and their surf community. They do not, as a rule, get rich. One easy way to spot poseurs is by the board they ride. Beyond the cultural reasons, hand-shaped boards by long-time shapers tend to be: - better made - more interesting - more beautiful - particularly suited to the breaks that shaper surfs (and
where their customers surf) - most importantly, support the people most committed to the sport and its values They're making boards for the love of surfing, not for a profit motive. But mostly it's so people know you're not a poseur. |